Small citrus growers for generations with an eye toward what’s next
My family has been growing Tarocco oranges for three generations in Francofonte, a small village in Eastern Sicily. I remember watching my dad do all the work in the orchards himself and I learned by doing with him and watching the nature.
For many decades, we used to sell our produce to local intermediaries who made big profits, as they set their own price. When my father retired, for me it was quite obvious to take over the family orchards even though the citrus market was in crisis.
Inspired by the challenge of achieving sufficient autonomy to sell our production at a fair price, in 2007 came an idea for a seasonal delivery service in Luxembourg, where my daughter Imma still lives.
Along the years, we noticed that more and more consumers were not only seeking healthy products, but they also wanted sustainable food products. In view of those considerations, in 2013 we saw an opportunity to increase sales by processing our citrus into home-made jams and selling extra virgin olive oil and capers grown in our own orchards. In 2015 we decide to bring as well selected products direct from small-batch producers in Sicily to Luxembourg, supporting local small producers’ savoir-faire.
Today, we are proud to provide locally rooted products by using a web-based ordering system and to deliver from December to April to selected delivery points in Luxembourg and France (Moselle).